IPPA is leading the way in building corporate social brands that are rising on the pillars of Quality of Life scale–an extensive area of study in the science of Positive Psychology.
What will make some companies wildly successful while others flop?
While most marketers agree purpose needs to be part of a successful brand building strategy, they are less certain how to get there.
Successful brands understand that they have to go beyond building customer loyalty and trust to become an aspirational force for social good. They understand that doing social good is more than philanthropy or social responsibility or creating employee engagement.
Future oriented brands understand that building a Corporate Social Brand construct is about having a social purpose integrated into the DNA of the organizations. It is about designing an integrated marketing, branding and communications strategy. It is about having a strategy executing framework. Such companies do understand that this is their new license to operate, grow and thrive.
As IPPA, we believe that the Social Brand construct is best achieved when based on the pillars of “Quality of Life”.
IPPA is leading the way in building social brands that are rising on the pillars of Quality of Life scale–an extensive area of study in the science of Positive Psychology.
IPPA is the only company to offer Quality of Life based Corporate Social Brand construct strategy consulting and trainings. Please contact us if you want to build profitable and thriving brands.