We craft seminars for marketers, communicators; sustainability, CSR, HR and branding experts on the science of positive psychology.
We have a team of experts to deliver on your corporate needs. At IPPA, we focus on the people side of business and we help people and organizations to thrive though offering research based training and applications.
Our most popular and unique seminars are:
Brands Meet Positive Psychology: “Quality of Life” Based Brand Communications
Functional brands and emotional brands will continue to exist. However brands that thrive will be those who raise their customers’, employees’, and the society’s quality of life. We call it the “Social Brand”. Based on the science of positive psychology, we show you the dimensions of “quality of life” and present how to alter your communications to build customer advocacy.
Employer Branding Meets Positive Psychology: “Quality of Life” Based Employee Communications
HR Directors have a tendency to want to make their employees feel happy. If only they could be happier… It is true that happier employees are more creative and productive at work. Yet, its also problematic to push happiness in the workplace. We showcase why and how it pays better to aim at raising your employees quality of life.
Digital PR: The future of digital marketing is pure PR
The most prominent initiative of traditional PR is press outreach with special focus in traditional media outlets such as newspapers, television and radio. PR agencies are not up to par with digital and aren’t able to think holistically. Digital PR impacts your bottom line, big time. Learn the difference between confusing concepts such as digital marketing, influencer engagement, content creation and more. This course is a must for all communicators.
To have a sneak preview of other IPPA Seminars, please have a look at our brochure.
To read more about Positive Psychology and Communications (in Turkish), please follow Fatmanur Erdogan on this site.
Contact Us to craft a keynote, panel discussion or workshop that meets your needs. We are experienced working with executive board members, management teams, and employees. My audiences walk away with new perspectives to common issues; and concrete skills to improve the quality of their lives, organisations, or both.
Chief Communications Officer
Fatmanur Erdogan is an experienced international communications executive and keynote speaker with over 50 events under her belt.
She speaks on a wide range of topics, which revolve around four themes: social brand construct, communications, creativity, and positive psychology.
She holds a B.A. in Management and an M.A. in Counseling Psychology and is a member of the International Positive Psychology Association.
Marketing Consultant-Art Enthusiast
(Turkey, Eastern Mediterranean Uni)
Certificates; Marketing & E-commerce
(U.S.A., University of California, Santa Cruz)
Experienced Marketing Consultant for Telecommunications Companies, specialty in loyalty programs
Art Collector and curator of art projects for corporations