Digital PR Solutions for Executives
Being Social is a Good Thing! One of the major determinants of a good life is social connections. One of the major determinants of a reputable company is its’ leaders conversations with the public.
The use of social media by corporate leaders for effectice internal and external communications has proven to have critical outcomes.
IPPA offers digital pr solutions for executives.
Scholars acknowledged the effects of social media on leadership and reveal that customers will increasingly value a leader or CEO’s commitment to having true conversations with customers, and reward that engagement with trust and loyalty. Yet, there are leaders who are reluctant to use social media because they perceived social media as a force only to be used by sales and marketing and they are concerned on ‘jumping on the social media bandwagon’ (Oakes, 2012).
Executives who are active on social media are perceived as: (Harvard Business Review)
• Proactive. • Multichannel. • Conversational. • Secure. • Responsive. • Trusting.
Our services include the following:
-Social Media Strategy
-Social Media Channel Strategy
-Community Strategy development and Planning
-Optimised Press Releases for Social Media
-Blog strategy, blog content planning and creation
-Digital Pr project design