Positive Psychology LAB

Positive Psychology LAB combines brands with the dynamics of Positive Psychology and Quality of Life dimensions. Strength-based marketing, “quality of life” communications…


Flourish: A New Understanding of Happiness and Well-Being — and How to Achieve Them by Martin Seligman — review
That is what positive psychology is about – it goes beyond the treatment of depression and anxiety to ways in which we could all live more rewarding lives. The exercises it offers include the systematic practice of kindness, gratitude to others, counting your blessings, and exploiting your strengths rather than attacking your weaknesses. It also teaches resilience and optimism. These two characteristics are apparently better predictors of a person’s educational achievement than their IQ. And they can reduce your annual chance of dying by 20%.

Positive Psychology Center
Positive Psychology is the scientific study of the strengths that enable individuals and communities to thrive. The field is founded on the belief that people want to lead meaningful and fulfilling lives, to cultivate what is best within themselves, and to enhance their experiences of love, work, and play.
What Is Positive Psychology, and What Is It Not?
In less than a decade, positive psychology has caught the attention not only of the academic community but also the general public. I just did a …
Positive Psychology » Hope and Optimism
Optimism as a trait is also studied in positive psychology, and appears as the VIA Strength of Hopeand Optimism. Hope and optimism are both part of our …
Happiness and Subjective Well-Being
Happiness Happiness and Subjective Well-Being … during the past thirty years and especially since the creation of positive psychology, …
PERMA Model – Career Development from MindTools
The PERMA Model is a well-being theory developed by positive psychologist Marin Seligman. It identifies five essential elements to well-being. These are…
How brands help people. V Pozitif Report
V-Positive truly creates a bridge between the well being of firms and the well-being of the people they serve. For firms, V-Positive is strongly correlated with brand financial valuations: the more that brands have a positive influence on people’s lives, the more the brand is worth. For people, V-Positive is strongly correlated with life satisfaction: the more that people feel their needs are being met by marketing, the more satisfied they are with their lives.

We’re surrounded by messages of authenticity that seem, somehow, inauthentic. Instagram photos boast #nofilter and food companies promise to serve up “real” ingredients, whatever that might mean. In the face of such mixed signals, how can you tell if you’re being truly genuine, or simply mimicking some of these false, empty messages of authenticity?